A5 vs A4 Flyers – Which Size is Right for Your Campaign?

Flyers are one of the most cost-effective marketing tools available to any business. They are tangible, easy to distribute, and when designed well, they get results. But one of the first questions you need to answer before placing your order is: what size should you print?

A5 and A4 are by far the most popular flyer sizes — and each one has its strengths. Here is how to decide which is right for your campaign.

What is A5?

A5 is half the size of A4, measuring 148mm x 210mm. It is compact, easy to carry, and easy for people to hold onto. Think of the flyers you pick up at a coffee shop counter, a gig venue, or a gym reception — most of those are A5.

Best for:

1. Event promotions
2. Restaurant menus and takeaway leaflets
3. Gym and fitness class promotions
4. Discount vouchers
5. Door-to-door distribution
6. 
   

Advantages of A5:

1. Lower cost per unit — great for larger print runs
2. Easier for the public to carry and keep
3. Fits through letterboxes cleanly
4. Less material, so more eco-friendly
5. 
   

What is A4?

A4 is the standard size of a piece of printer paper — 210mm x 297mm. It gives you significantly more space to work with, which means more design freedom and the ability to include more information.

Best for:

1. Detailed product or service information
2. Posters displayed in windows or on noticeboards
3. Estate agent listings
4. Trade show handouts
5. Menus with large food selections
6. 
   

Advantages of A4:

1. More space for images, text, and branding
2. Commands more visual attention when displayed
3. Works well as a dual-purpose flyer/poster
4. Looks more substantial and premium
5. 
   

Which Should You Choose?

Here is a simple rule of thumb: if your goal is mass distribution and you want people to keep the flyer in their pocket or bag, go A5. If your goal is to display the flyer or hand it out at events where people will read it in detail, go A4.

For most small businesses doing local marketing — takeaways, salons, gyms, events — A5 is the sweet spot. It is affordable, practical, and effective.

If budget allows, some businesses print a combination: A4 for display purposes and A5 for hand-to-hand distribution.

Tips for a Great Flyer — Whatever Size You Choose

1. Lead with a strong headline — something that makes people want to read more
2. Include a clear call to action (visit our website, call us, scan this QR code)
3. Keep the design uncluttered — white space is your friend
4. Use high-quality images (300 DPI minimum for print)
5. Include your contact details prominently

Order Your Flyers with Aximiz

At Aximiz, we print A5 and A4 flyers from just £10, with professional quality and fast UK delivery. We also offer A3, A6, DL, and folded flyer options if you need something different.

See all flyer options →